Job Description
Join our dynamic marketing team at Central Valley Innovations, where fresh ideas drive growth! We're seeking an enthusiastic Entry Level Marketing Specialist to help us expand our digital footprint in Fresno's thriving business community. This is your opportunity to launch a rewarding career in marketing while making tangible impacts for local businesses.
Our ideal candidate is a creative thinker with a passion for digital marketing strategies. You'll work alongside experienced professionals to develop campaigns, analyze market trends, and optimize online presence. We offer comprehensive training, mentorship programs, and a collaborative environment designed to accelerate your professional growth.
Responsibilities
- Create and execute digital marketing campaigns across social media, email, and content platforms
- Analyze market trends and competitor activities to identify growth opportunities
- Assist in developing marketing collateral including blog posts, graphics, and promotional materials
- Manage and optimize company social media channels to increase engagement
- Track campaign performance using analytics tools and prepare monthly reports
- Collaborate with sales team to align marketing strategies with business objectives
- Support SEO initiatives to improve website visibility and organic traffic
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 0-2 years of marketing experience, including internships or academic projects
- Proficiency in Google Analytics, Facebook Business Manager, and SEO tools
- Strong written and verbal communication skills
- Basic graphic design skills using Canva or Adobe Creative Suite
- Ability to multitask and prioritize projects in a fast-paced environment
- Passion for digital marketing trends and willingness to learn new technologies
- Valid California driver's license with reliable transportation