Job Description
Join our dynamic marketing team in Raleigh and kickstart your career in digital marketing! Innovate Marketing Group is seeking a creative and data-driven Entry-Level Marketing Specialist to help drive brand growth across digital channels. You'll work directly with senior marketers to execute campaigns, analyze performance metrics, and contribute to innovative marketing strategies.
Our ideal candidate is passionate about emerging marketing trends, eager to learn, and ready to make an immediate impact. We offer competitive compensation, comprehensive benefits, and a collaborative environment designed for professional growth.
Responsibilities
- Execute digital marketing campaigns across social media, email, and SEO channels
- Analyze campaign performance data using Google Analytics and marketing automation tools
- Assist in content creation for blogs, social media, and email newsletters
- Monitor industry trends and competitor activities to identify opportunities
- Collaborate with design team to develop compelling marketing assets
- Support A/B testing initiatives to optimize conversion rates
- Manage social media calendars and community engagement
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 0-2 years of marketing internship or entry-level experience
- Proficiency with Google Analytics, Facebook Ads Manager, and email marketing platforms
- Strong written communication skills with attention to detail
- Basic knowledge of SEO principles and content marketing strategies
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
- Ability to work in a fast-paced environment with multiple deadlines