Job Description
Join our dynamic marketing team at Innovate Marketing Group and launch your career in the heart of Louisville! We're seeking a passionate Entry-Level Marketing Specialist to drive our digital initiatives and brand growth. You'll gain hands-on experience with cutting-edge marketing strategies while working alongside industry experts in a collaborative, growth-oriented environment. We offer competitive compensation, comprehensive benefits, and clear pathways for advancement.
Responsibilities
- Develop and execute digital marketing campaigns across social media, email, and content platforms
- Analyze market trends and consumer insights to optimize campaign performance
- Assist in managing brand social media channels with engaging content creation
- Support SEO initiatives through keyword research and content optimization
- Collaborate with cross-functional teams on integrated marketing projects
- Track and report KPIs using analytics tools to measure campaign success
- Contribute to brainstorming sessions for innovative marketing solutions
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- Strong written and verbal communication skills with attention to detail
- Basic proficiency in digital marketing tools (Google Analytics, Mailchimp, Canva)
- Creative mindset with ability to generate fresh content ideas
- Proactive problem-solving skills and eagerness to learn new technologies
- Ability to work collaboratively in fast-paced team environments
- Personal portfolio demonstrating creative or marketing projects preferred