Job Description
Join our dynamic team as an Entry-Level Marketing Specialist and kickstart your career in the heart of Charlotte's thriving business district. We're seeking a creative and analytical individual to support our digital marketing initiatives and help drive brand growth. This role offers hands-on experience across multiple marketing channels with mentorship from industry experts. Enjoy a collaborative environment, competitive benefits, and opportunities for professional growth in one of America's fastest-growing tech hubs.
Responsibilities
- Assist in developing and executing multi-channel marketing campaigns across social media, email, and digital platforms
- Conduct market research and competitor analysis to identify trends and opportunities
- Support content creation including blog posts, social media copy, and email newsletters
- Monitor campaign performance using analytics tools and prepare weekly performance reports
- Collaborate with the sales team to align marketing strategies with lead generation goals
- Manage brand social media accounts, including scheduling posts and engaging with audiences
- Assist in organizing and executing local marketing events and community outreach programs
Qualifications
- Recent graduate or 1-2 years of marketing experience with a relevant degree (Marketing, Communications, Business)
- Proficiency in digital marketing tools (Google Analytics, Mailchimp, Hootsuite)
- Strong written and verbal communication skills with attention to detail
- Basic knowledge of SEO/SEM principles and social media marketing
- Ability to analyze data and derive actionable insights from metrics
- Highly organized with excellent time management and multitasking abilities
- Passion for marketing trends and willingness to learn new technologies
- Valid North Carolina driver's license for occasional local event support