Job Description
Join our dynamic marketing team and launch your career in the heart of Louisville's thriving business community! Bluegrass Digital Marketing is seeking a passionate Entry-Level Marketing Specialist to help drive innovative campaigns for our diverse client portfolio. You'll gain hands-on experience in digital marketing strategies while contributing to impactful projects that shape local and regional brands. We offer a collaborative environment, mentorship opportunities, and a clear path for growth in the marketing field.
Responsibilities
- Execute social media content strategies across platforms (Instagram, Facebook, LinkedIn)
- Assist in developing email marketing campaigns and newsletters
- Conduct market research and competitor analysis
- Support SEO optimization initiatives and keyword tracking
- Create engaging blog posts and promotional content
- Manage digital advertising budgets and performance metrics
- Collaborate with design team on visual marketing assets
- Track campaign analytics and prepare monthly reports
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 0-2 years of marketing internship or experience
- Proficiency in Google Analytics, Mailchimp, and social media tools
- Strong written and verbal communication skills
- Basic understanding of SEO/SEM principles
- Ability to manage multiple projects simultaneously
- Creative thinking with attention to detail
- Portfolio showcasing content creation or campaign examples preferred