Job Description
Join our dynamic marketing team at Bluegrass Growth Partners and launch your career in one of America's fastest-growing cities! We're seeking a passionate Entry-Level Marketing Specialist to drive brand awareness and customer engagement for our expanding client portfolio. As a key member of our creative department, you'll collaborate with seasoned professionals to develop innovative campaigns that make an impact. Enjoy competitive benefits, professional development opportunities, and a supportive culture that values fresh perspectives.
Our Louisville office is conveniently located in the vibrant NuLu district, surrounded by local attractions and excellent public transport. We offer flexible work arrangements and a comprehensive benefits package including health insurance, retirement plans, and paid time off.
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and content platforms
- Analyze campaign performance metrics using Google Analytics and adjust strategies for optimal ROI
- Assist in creating compelling marketing collateral including blog posts, social media graphics, and email newsletters
- Conduct market research to identify emerging trends and competitor activities
- Support SEO initiatives through keyword research and on-page optimization
- Collaborate with cross-functional teams to ensure brand consistency across all touchpoints
- Manage social media calendars and engage with online communities
- Prepare regular performance reports and present insights to stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 0-2 years of marketing internship or professional experience
- Proficiency in Google Analytics, Facebook Business Manager, and Mailchimp
- Strong written and verbal communication skills with attention to detail
- Basic graphic design skills using Canva or Adobe Creative Suite
- Ability to thrive in a fast-paced environment and manage multiple projects
- Knowledge of SEO best practices and content marketing principles
- Portfolio demonstrating creative marketing projects (school projects or personal initiatives accepted)