Job Description
Join Innovate Detroit Marketing as an Entry-Level Marketing Specialist and launch your career in the heart of one of America's most vibrant marketing hubs. We're a dynamic agency helping local businesses thrive through data-driven campaigns, creative storytelling, and community engagement. In this role, you'll gain hands-on experience with digital marketing tools while contributing to real-world projects that impact Detroit's growing economy. Our collaborative team values fresh perspectives and offers mentorship from industry veterans. If you're passionate about connecting brands with audiences and ready to grow your skills in SEO, social media, and content strategy, this is your opportunity to make an impact.
Responsibilities
- Execute digital marketing campaigns across social media platforms, email, and SEO channels
- Create engaging content including blog posts, social media copy, and email newsletters
- Analyze campaign performance using tools like Google Analytics and HubSpot
- Assist in market research and competitor analysis to identify opportunities
- Collaborate with graphic designers to develop visual marketing assets
- Support community outreach initiatives and local event partnerships
- Manage social media calendars and engage with online communities
- Track KPIs and prepare monthly performance reports
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- Basic knowledge of digital marketing tools (Google Analytics, SEMrush, Mailchimp)
- Strong writing and editing skills with attention to detail
- Proficiency in Microsoft Office Suite and Google Workspace
- Ability to manage multiple projects with strong organizational skills
- Passion for Detroit's local business community and cultural scene
- Team player with excellent communication abilities
- Portfolio demonstrating content creation or marketing projects (school projects welcome)