Job Description
Join Brew City Innovations as an Entry-Level Marketing Specialist and kickstart your career in the heart of Milwaukee's thriving business scene. We're seeking a creative, data-driven individual to help us execute innovative campaigns that connect with our local community. This role offers hands-on experience across digital marketing, content creation, and analytics within a collaborative, growth-oriented environment. If you're passionate about storytelling and ready to turn ideas into measurable results, we want to hear from you!
Responsibilities
- Develop and execute social media campaigns across platforms like Instagram, LinkedIn, and TikTok
- Create engaging content (blogs, emails, graphics) aligned with brand voice and audience interests
- Analyze campaign performance using Google Analytics and adjust strategies based on insights
- Assist in SEO optimization to improve organic search rankings
- Coordinate with design team for visual assets and promotional materials
- Support email marketing initiatives including list segmentation and A/B testing
- Track KPIs and prepare weekly performance reports
- Brainstorm innovative marketing concepts for local events and promotions
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 0-2 years of marketing internship or part-time experience
- Proficiency with Google Analytics, Facebook Business Suite, and Canva
- Strong writing skills with attention to grammar and brand consistency
- Basic knowledge of SEO principles and email marketing platforms
- Ability to interpret data and present actionable insights
- Portfolio demonstrating content creation or campaign examples
- Passion for Milwaukee's local culture and business landscape