Job Description
Join our dynamic marketing team in El Paso and launch your career in digital marketing! Innovate Marketing Group is seeking a passionate Entry-Level Marketing Specialist to drive brand awareness and customer engagement across multiple channels. You'll work alongside industry experts to develop data-driven campaigns that connect with our vibrant local community. This is your chance to gain hands-on experience in SEO, social media, and content creation while growing with a forward-thinking agency committed to employee development.
Responsibilities
- Execute digital marketing campaigns across social media platforms (Instagram, Facebook, LinkedIn)
- Assist with SEO optimization and content creation for blog and website
- Analyze campaign performance metrics using Google Analytics
- Support email marketing initiatives and newsletter development
- Coordinate local community events and sponsorships
- Create engaging visual content using Canva and basic Adobe tools
- Conduct market research and competitor analysis
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 0-2 years of marketing internship or entry-level experience
- Proficiency with Google Analytics, Facebook Ads Manager, and Mailchimp
- Strong written communication and copywriting skills
- Basic understanding of SEO principles and keyword research
- Ability to manage multiple projects with attention to detail
- Creative problem-solving mindset with adaptability
- Portfolio showcasing personal or academic marketing projects