Job Description
Join our dynamic team at Innovate Detroit Marketing and launch your career in the heart of the city's revitalized marketing scene! We're seeking passionate, data-driven individuals to help shape our client's digital presence. This role offers unparalleled growth opportunities in a collaborative environment where your creativity and analytical skills will directly impact brand success.
As an Entry Level Marketing Specialist, you'll work alongside industry veterans to develop and execute multi-channel campaigns while gaining hands-on experience with cutting-edge marketing tools and methodologies. Our comprehensive onboarding program ensures you'll master essential skills in social media management, content strategy, and performance analytics.
Responsibilities
- Execute social media campaigns across platforms (Instagram, LinkedIn, Twitter) with focus on audience engagement and growth
- Assist in creating compelling content including blog posts, email newsletters, and video scripts
- Analyze campaign performance metrics using Google Analytics and HubSpot to optimize ROI
- Support SEO initiatives through keyword research and on-page optimization
- Collaborate with design team on visual assets for digital campaigns
- Monitor industry trends and competitor activities to identify opportunities
- Contribute to monthly marketing reports with actionable insights
Qualifications
- Recent bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- Proficiency with social media platforms and content management systems
- Basic understanding of SEO principles and digital marketing channels
- Strong analytical skills with attention to detail
- Excellent written communication and storytelling abilities
- Proficient in Microsoft Office Suite and Google Analytics
- Portfolio demonstrating creative projects (school work, personal blogs, or freelance work)
- Authorization to work in the United States