Job Description
Join our dynamic Detroit-based marketing team as an Entry Level Marketing Specialist! Innovate Marketing Group is seeking a passionate, data-driven individual to launch their career in digital marketing. You'll work alongside industry experts to execute innovative campaigns that drive brand growth and customer engagement. This is your opportunity to develop hands-on experience in SEO, content strategy, and social media analytics while contributing to real-world projects for Fortune 500 clients. We offer competitive benefits, mentorship programs, and a collaborative work environment in the heart of Detroit's revitalized downtown.
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and PPC platforms
- Analyze campaign performance metrics using Google Analytics and reporting tools
- Assist in creating compelling content including blog posts, social media copy, and email newsletters
- Conduct keyword research and optimize website content for SEO improvements
- Monitor industry trends and competitor activities to identify growth opportunities
- Collaborate with graphic designers to produce engaging visual marketing assets
- Support marketing automation workflows and lead nurturing sequences
Qualifications
- Recent Bachelor's degree in Marketing, Communications, or related field
- Basic knowledge of digital marketing principles (SEO, social media, email marketing)
- Proficiency with Google Analytics, Facebook Business Manager, and Mailchimp
- Strong written and verbal communication skills with attention to detail
- Ability to manage multiple projects with strict deadlines in a fast-paced environment
- Portfolio demonstrating marketing campaigns or content creation (academic or personal projects accepted)
- Passion for Detroit's growing tech and startup ecosystem