Job Description
Join our dynamic marketing team in Boston and launch your career in digital marketing! Innovate Marketing Group is seeking a motivated Entry-Level Marketing Associate to drive brand awareness and customer engagement through innovative campaigns. You'll work alongside industry veterans to develop data-driven strategies that deliver measurable results.
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and content platforms
- Analyze campaign performance metrics and optimize strategies using Google Analytics
- Assist in content creation including blog posts, social media graphics, and video scripts
- Conduct market research to identify trends and competitive landscape
- Manage CRM systems to track customer interactions and nurture leads
- Collaborate with design teams to create compelling visual assets
- Support SEO initiatives to improve organic search rankings
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (graduating seniors welcome)
- 1-2 years internship or academic marketing experience
- Proficiency in Google Analytics, HubSpot, or similar marketing tools
- Strong written communication skills with attention to detail
- Basic graphic design experience (Adobe Creative Suite preferred)
- Ability to thrive in fast-paced, collaborative environments
- Passion for emerging marketing technologies and trends