Job Description
Join our dynamic marketing team and launch your career with Innovate Marketing Group! We're seeking passionate, data-driven individuals to help our Sacramento-based clients grow their digital footprint. You'll gain hands-on experience in campaign execution, analytics, and creative strategy while working alongside industry mentors. This is your chance to transform theoretical knowledge into real-world impact in a supportive, collaborative environment.
Responsibilities
- Execute multi-channel digital marketing campaigns across social media, email, and SEO
- Analyze campaign performance metrics using Google Analytics and Adobe Analytics
- Assist in developing content calendars and creative assets for client projects
- Conduct market research and competitor analysis to identify growth opportunities
- Collaborate with cross-functional teams to align marketing initiatives with business goals
- Optimize ad spend and ROI through A/B testing and performance reporting
- Support event coordination and local community engagement initiatives
Qualifications
- Recent graduate with Bachelor's degree in Marketing, Communications, or related field
- Proficiency with Google Analytics, Facebook Ads Manager, and SEO tools
- Basic knowledge of HTML/CSS and marketing automation platforms (HubSpot, Mailchimp)
- Strong written communication skills with attention to detail
- Ability to manage multiple projects with competing deadlines
- Portfolio demonstrating personal or academic marketing projects preferred
- Valid driver's license for occasional client site visits