Job Description
Join our dynamic team at Innovate Marketing Group and launch your career in the heart of Boston's thriving marketing scene. We're seeking passionate Entry Level Marketing Associates to drive our digital transformation initiatives. You'll work alongside industry veterans to create impactful campaigns that resonate with diverse audiences while gaining hands-on experience across multiple marketing channels. Our collaborative culture values creativity, data-driven thinking, and continuous learning – perfect for ambitious newcomers ready to make their mark.
Responsibilities
- Develop and execute multi-channel marketing campaigns including email, social media, and content marketing
- Analyze campaign performance using Google Analytics and reporting tools to optimize ROI
- Conduct market research and competitor analysis to identify growth opportunities
- Create compelling content (blogs, social posts, ad copy) aligned with brand voice
- Assist in managing CRM systems and lead nurturing workflows
- Collaborate with design team on visual assets for marketing collateral
- Track KPIs and prepare monthly performance reports for stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
- 0-2 years of marketing internship or entry-level experience
- Proficiency in Google Analytics, social media platforms, and marketing automation tools
- Strong written communication skills with attention to detail
- Basic knowledge of SEO/SEM principles and email marketing best practices
- Ability to multitask and prioritize in a fast-paced environment
- Portfolio demonstrating creative projects (schoolwork, personal projects, or internships)
- Passion for emerging marketing trends and technologies