Job Description
Join our dynamic marketing team at Bluegrass Innovations Group and launch your career in a thriving industry! We're seeking motivated Entry-Level Marketing Associates to drive brand awareness and digital campaigns in Louisville's growing tech scene. This full-time role offers comprehensive training, mentorship from industry veterans, and opportunities for rapid growth within our expanding organization.
As a key member of our creative team, you'll collaborate across departments to develop innovative marketing strategies that resonate with local and national audiences. Our culture emphasizes continuous learning, collaboration, and celebrating wins together. If you're passionate about storytelling, data-driven decisions, and making an impact, we encourage you to apply!
Responsibilities
- Execute digital marketing campaigns across social media, email, and content platforms
- Analyze campaign performance metrics and optimize strategies for maximum ROI
- Assist in creating compelling marketing collateral including blog posts, videos, and infographics
- Conduct market research to identify emerging trends and competitor activities
- Support SEO initiatives through keyword research and content optimization
- Coordinate with design team to ensure brand consistency across all materials
- Participate in brainstorming sessions to generate innovative campaign ideas
- Track and report on KPIs using analytics tools like Google Analytics
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
- 0-2 years of professional marketing experience (internships welcome)
- Proficiency with Microsoft Office Suite and Google Workspace
- Basic understanding of social media platforms (Facebook, Instagram, LinkedIn, Twitter)
- Strong written and verbal communication skills
- Ability to manage multiple projects with competing deadlines
- Detail-oriented with strong organizational skills
- Passion for learning new digital marketing tools and techniques