Job Description
Join our dynamic marketing team at Coastal Innovations Group and launch your career in digital marketing! We're seeking a passionate Entry-Level Digital Marketing Specialist to drive online visibility and engagement for our diverse portfolio of coastal lifestyle brands. This full-time position offers hands-on experience across SEO, content creation, and social media strategy within a supportive, growth-oriented environment.
Responsibilities
- Execute SEO optimization strategies to improve organic search rankings
- Create engaging content for blogs, social media, and email campaigns
- Manage social media accounts across platforms (Instagram, Facebook, LinkedIn)
- Analyze campaign performance using Google Analytics and adjust strategies accordingly
- Assist in developing email marketing sequences and newsletters
- Collaborate with design team on visual marketing assets
- Monitor industry trends and competitor activities
- Support PPC campaign management under senior guidance
Qualifications
- Recent graduate or 0-2 years of marketing experience
- Proficiency in Google Analytics and SEO tools (e.g., SEMrush)
- Basic understanding of HTML/CSS and CMS platforms
- Strong written communication and storytelling skills
- Experience with social media management tools (Hootsuite, Buffer)
- Ability to interpret data and generate actionable insights
- Portfolio demonstrating content creation or marketing projects
- Valid driver's license and reliable transportation