Job Description
Join our award-winning marketing team in El Paso and launch your career in digital marketing! Sunrise Marketing Group is seeking a passionate Entry-Level Digital Marketing Specialist to drive brand awareness and customer engagement across multiple channels. You'll work directly with senior marketers to execute data-driven campaigns while gaining hands-on experience in today's most in-demand marketing tools and techniques. This role offers structured mentorship, competitive benefits, and clear growth pathways to become a marketing leader. If you're creative, analytical, and eager to make an impact, we want to meet you!
Responsibilities
- Manage social media channels (Instagram, Facebook, LinkedIn) with daily content creation and community engagement
- Assist in developing and executing email marketing campaigns with Mailchimp
- Conduct keyword research and optimize website content for SEO using SEMrush
- Analyze campaign performance metrics (Google Analytics) and generate weekly reports
- Support content creation including blog posts, graphics, and video scripts
- Collaborate with design team on promotional materials and landing pages
- Monitor industry trends and competitor activities
- Assist in managing paid social media budgets (Facebook/Instagram Ads)
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- Basic knowledge of digital marketing channels (SEO, social media, email)
- Familiarity with Google Analytics and social media management tools
- Strong written communication skills with attention to detail
- Proficiency in Microsoft Office Suite and Canva
- Ability to work independently and in a fast-paced environment
- Portfolio demonstrating creative projects or coursework (optional but preferred)
- Authorization to work in the United States