Job Description
Join our dynamic marketing team at InnovateKC Marketing and kickstart your career in digital marketing! We're seeking a passionate Entry-Level Digital Marketing Specialist to execute data-driven campaigns across multiple channels. This role offers hands-on experience with SEO, social media, and content creation in a collaborative environment. You'll work directly with senior marketers to develop strategies that drive brand growth and customer engagement. Perfect for recent graduates eager to apply their academic knowledge in a real-world setting. Our Kansas City headquarters offers a modern workspace with mentorship opportunities and career advancement paths.
Responsibilities
- Manage and optimize social media campaigns across platforms (LinkedIn, Instagram, Facebook)
- Assist in SEO strategy implementation including keyword research and on-page optimization
- Create compelling content for blogs, email newsletters, and digital ads
- Analyze campaign performance metrics using Google Analytics and reporting tools
- Support email marketing initiatives including segmentation and A/B testing
- Collaborate with design team on visual marketing assets
- Monitor industry trends and competitor activities
- Contribute to monthly marketing performance reports
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 0-2 years of marketing internship or entry-level experience
- Proficiency with Google Analytics, Google Ads, and social media management tools
- Strong written communication and copywriting skills
- Basic understanding of SEO principles and content marketing
- Familiarity with email marketing platforms (Mailchimp, HubSpot)
- Ability to manage multiple projects with attention to detail
- Portfolio demonstrating creative or analytical marketing projects