Job Description
Are you a creative thinker ready to make an impact in the digital world? Horizon Digital Strategies is seeking a motivated Digital Marketing Associate to join our growing team in El Paso, TX. This is an exceptional opportunity for recent graduates or career changers to launch their career in a fast-paced, results-oriented environment.
We are looking for a candidate who is eager to learn, analytical, and passionate about the ever-evolving landscape of digital marketing. You will work closely with our senior marketing team to execute campaigns that drive brand awareness and customer engagement.
Responsibilities
- Manage and grow our presence across major social media platforms (Instagram, LinkedIn, Facebook) to increase brand visibility.
- Assist in the development and implementation of SEO strategies, including keyword research and on-page optimization.
- Create engaging, high-quality content (blogs, graphics, and short videos) that resonates with our target audience.
- Monitor website analytics and report on campaign performance using tools like Google Analytics.
- Support email marketing campaigns and lead generation efforts to nurture prospective clients.
- Conduct market research to identify new trends, industry developments, and competitor activities.
- Collaborate with the sales team to align marketing efforts with business goals.
Qualifications
- Currently pursuing or holding a Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Familiarity with social media platforms and basic design tools (e.g., Canva, Adobe Photoshop).
- Strong written and verbal communication skills with a keen eye for detail.
- Ability to multitask and manage time effectively in a fast-paced setting.
- Eagerness to learn new digital marketing tools and stay updated on industry trends.
- Valid driver’s license and willingness to travel for team events or client meetings.