Job Description
Are you ready to launch your career in the heart of the Motor City? Detroit Growth Co. is seeking a passionate Digital Marketing Associate to help us amplify our brand presence and drive meaningful engagement across digital channels. We value creativity, data-driven thinking, and a deep connection to the local community.
As a key member of our marketing team, you will play a pivotal role in executing our digital strategies and connecting with our audience in authentic ways.
Responsibilities
- Social Media Management: Create and curate engaging content for Instagram, LinkedIn, and TikTok to grow our community.
- SEO & Content Strategy: Assist in optimizing web content for search engines and developing blog posts that resonate with our target demographic.
- Email Campaigns: Manage newsletter distribution and A/B test subject lines to improve open rates.
- Analytics & Reporting: Monitor campaign performance using Google Analytics and prepare weekly reports for the marketing director.
- Event Coordination: Support local Detroit marketing events and collaborate with the sales team.
Qualifications
- Education: Bachelor’s degree in Marketing, Communications, or a related field (or equivalent practical experience).
- Tools: Familiarity with basic marketing tools such as Google Analytics, Mailchimp, or Hootsuite.
- Creativity: Strong writing skills and a keen eye for visual design.
- Communication: Excellent verbal and written communication skills.
- Local Insight: A genuine interest in the Detroit business landscape and local culture.