Job Description
Join our dynamic marketing team in Charlotte's thriving business district! Innovate Marketing Group is seeking a passionate Digital Marketing Associate to drive our digital presence and execute innovative campaigns. This role offers unparalleled growth opportunities in a collaborative, fast-paced environment where your creativity and analytical skills will directly impact our brand's success.
We provide comprehensive training, mentorship from industry veterans, and a competitive benefits package including health insurance, 401k matching, and professional development stipends. Our Charlotte headquarters features modern workspaces, regular team-building events, and flexible scheduling options.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across social media, email, and SEO platforms
- Analyze campaign performance using Google Analytics and marketing automation tools to optimize ROI
- Create engaging content including blog posts, social media graphics, and email newsletters
- Manage social media accounts and community engagement strategies
- Conduct market research and competitor analysis to identify growth opportunities
- Collaborate with design and sales teams to ensure cohesive brand messaging
- Track KPIs and prepare monthly performance reports for leadership review
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 0-2 years of marketing internship or professional experience
- Proficiency in Google Analytics, Facebook Ads Manager, and social media platforms
- Basic understanding of SEO principles and content marketing strategies
- Strong written communication skills with attention to detail
- Ability to manage multiple projects simultaneously in a deadline-driven environment
- Proficiency in Microsoft Office Suite and marketing automation tools (HubSpot preferred)
- Portfolio demonstrating creative marketing projects or campaigns (strongly preferred)