Job Description
Are you a creative professional looking to launch your career in the dynamic Houston, TX market? Innovate Houston Marketing is seeking a motivated Digital Marketing Associate to join our growing team. We offer a collaborative environment where you can develop your skills in SEO, social media, and content strategy while driving real results for our clients.
In this role, you will work closely with our senior strategists to execute campaigns that increase brand visibility and drive lead generation. You will gain hands-on experience with the latest digital tools and have the opportunity to contribute your unique ideas to projects from day one.
Why Join Us?
- Hands-on Training: Learn from industry experts in a mentorship-driven environment.
- Career Growth: Clear pathways for advancement within the marketing department.
- Modern Culture: Enjoy a flexible, hybrid-friendly work culture in the heart of downtown Houston.
Responsibilities
- Manage and grow social media presence across LinkedIn, Instagram, and Twitter, creating engaging content and responding to community inquiries.
- Assist in the execution of SEO strategies, including keyword research, on-page optimization, and backlink building.
- Develop and schedule blog posts and newsletter content that align with client brand voice and marketing goals.
- Analyze website traffic and campaign performance using Google Analytics and other reporting tools.
- Support the creation of digital advertising campaigns (Google Ads, social ads) and monitor budget allocation.
- Conduct market research to identify industry trends and competitor activities.
- Collaborate with the design team to ensure all marketing materials are visually appealing and on-brand.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
- Basic understanding of digital marketing concepts, including SEO, SEM, and social media marketing.
- Familiarity with content management systems (CMS) such as WordPress or HubSpot.
- Strong written and verbal communication skills with a keen eye for detail.
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word).
- Self-motivated individual with a proactive attitude and the ability to work independently.
- Passion for staying up-to-date with the latest digital marketing trends and technologies.