Job Description
Join our dynamic marketing team in Charlotte and launch your career in digital innovation! Innovate Marketing Solutions is seeking a passionate Digital Marketing Associate to drive brand awareness and customer engagement through cutting-edge strategies. You'll work directly with industry experts to execute campaigns, analyze performance metrics, and optimize digital channels. This is your chance to grow in a collaborative environment with mentorship opportunities and competitive benefits. Ready to make your mark in Charlotte's thriving marketing scene? Apply today!
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across social media, email, and SEO
- Analyze campaign performance using Google Analytics and reporting tools to optimize ROI
- Create compelling content including blog posts, social media updates, and email newsletters
- Manage social media calendars and engage with online communities to build brand loyalty
- Conduct market research to identify trends and opportunities for growth
- Collaborate with design team to produce visually appealing marketing assets
- Assist in managing paid advertising budgets and A/B testing initiatives
- Track KPIs and prepare weekly performance reports for leadership review
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 0-2 years of digital marketing internship or entry-level experience
- Proficiency with Google Analytics, Facebook Business Manager, and email marketing platforms
- Strong written and verbal communication skills with attention to detail
- Basic knowledge of SEO principles and content marketing best practices
- Ability to multitask and prioritize projects in a fast-paced environment
- Proficient in Microsoft Office Suite and marketing automation tools
- Portfolio demonstrating content creation or campaign management projects preferred