Job Description
Are you ready to launch your career in the vibrant world of digital marketing? Lumina Creative is seeking a motivated Digital Marketing Associate to join our growing team in the heart of Louisville, KY. In this entry-level role, you will gain hands-on experience in executing multi-channel campaigns, analyzing market trends, and engaging with our audience across various platforms.
As a key member of our marketing department, you will support the creation of compelling content, manage social media channels, and contribute to our SEO strategy. We are looking for a creative thinker with a passion for storytelling and a drive to learn the ins and outs of modern marketing tactics.
Why Join Us?
- Comprehensive training and mentorship from industry experts.
- Competitive salary and benefits package.
- A collaborative and inclusive work environment.
Responsibilities
- Assist in the development and execution of digital marketing campaigns across social media, email, and web.
- Manage daily content creation for social platforms including Instagram, LinkedIn, and Facebook.
- Conduct keyword research and assist with on-page SEO to improve organic search rankings.
- Monitor campaign performance using Google Analytics and prepare weekly performance reports.
- Collaborate with the design team to create engaging visual assets and copy.
- Support email marketing initiatives, including list segmentation and A/B testing.
- Stay up-to-date with the latest marketing trends and best practices.
Qualifications
- Currently pursuing or recently completed a Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Basic understanding of digital marketing concepts and social media platforms.
- Strong written and verbal communication skills with a keen eye for detail.
- Familiarity with content management systems (CMS) is a plus.
- Self-motivated, organized, and able to manage multiple tasks in a fast-paced environment.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).