Job Description
Are you ready to launch your career in the heart of Motor City? Apex Detroit Media is seeking a talented and enthusiastic Digital Marketing Associate to join our innovative team. If you have a passion for storytelling, data analysis, and driving engagement, we want to hear from you.
In this role, you will play a pivotal part in our marketing strategy, helping us connect with local and national audiences through cutting-edge digital channels. You will work alongside seasoned professionals in a fast-paced, creative environment that values growth and innovation.
Responsibilities
- Develop and execute social media strategies to increase brand awareness and engagement across LinkedIn, Instagram, and Twitter.
- Assist in the creation of compelling content, including blog posts, newsletters, and graphics for various marketing campaigns.
- Conduct keyword research and assist with on-page SEO to improve search engine rankings.
- Analyze website traffic and campaign performance using tools like Google Analytics and Google Search Console.
- Collaborate with the design team to ensure visual consistency and brand alignment in all digital assets.
- Support email marketing initiatives, including list segmentation and campaign tracking.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
- Familiarity with social media platforms and content management systems (WordPress, CMS).
- Basic understanding of SEO principles and digital marketing analytics.
- Strong written and verbal communication skills.
- Ability to work independently and as part of a collaborative team.
- Proficiency in Microsoft Office Suite and basic graphic design tools (Canva, Adobe Creative Cloud).