Job Description
Join our dynamic team at Bluegrass Innovations Group and kickstart your career in digital marketing! We're seeking a motivated Digital Marketing Associate to help drive our online presence and deliver exceptional results for our clients. This is a fantastic opportunity to learn from industry experts while making real-world impact in Louisville's growing tech scene. Our collaborative environment offers mentorship, growth opportunities, and the chance to work on exciting campaigns for diverse brands.
Responsibilities
- Execute digital marketing campaigns across social media, email, and search platforms
- Analyze campaign performance metrics and optimize strategies using Google Analytics
- Create engaging content for blogs, social channels, and email newsletters
- Assist with SEO initiatives to improve organic search rankings
- Manage paid advertising budgets and monitor PPC campaigns
- Collaborate with the creative team on visual assets and brand messaging
- Generate regular performance reports and actionable insights
Qualifications
- Recent graduate or 1-2 years of marketing experience
- Proficiency in Google Analytics and social media platforms
- Basic understanding of SEO principles and content marketing
- Strong written and verbal communication skills
- Ability to manage multiple projects with attention to detail
- Proficiency in Microsoft Office Suite and basic design tools
- Passion for digital trends and marketing innovation